The Best List 2008: Ideas: Levi’s Unbuttoned
This marketing campaign is an edgy, unadulterated take on a brand that has been a permanent fixture to the global fashion scene; the Levi’s 501 jean has been a classic wardrobe piece to closets for generations.
The new “Unbuttoned” campaign takes a contrasting vantage point into the lifestyle of it’s modern consumer as they liberate themselves from traditional societal conventions and inhibitions. It encompasses the freedom of individual expression that is unique as each custom denim fit. It is very entertaining. Please enjoy a few below:
#1
the best of the set…
#2
“this is my 35th time”
#3
“some things are better left undone”
Through “Live Unbuttoned” Levis dares us to create our own lane, with no apologies. Cheers to the team at Bartle Bogel Hegarty that conceptualized this campaign. They understood this brand and accomplished their goal to “utlize the act of unbuttoning the Levi’s 501 jeans as a symbol of personal expression and revelation.”
For classic brands with modern agility,
